An ever-evolving business
Moviter specialises in sales, rental and after-sales support of construction, mining and agricultural equipment. Based in Leiria, the company was originally established by founder José Ribeiro Vieira in 1989 as part of the Movicortes group. The dealership has gone from strength to strength since then and together with the headquarters in Leiria, centre of Portugal, the company has branches in Lisbon, Porto, Evora and Funchal (Madeira), as well as international locations in Angola (established 2008), Mozambique (established 2015), and most recently, Morocco and Guinea Conakry.
By 2023, Moviter had grown to more than 100 employees. Today, it remains one of the market leaders in Portugal for the sale of construction machinery – with a committed base of regular customers and a continued, strong relationship with HCME. “We really felt that the power of Moviter’s organisation and the consistency of the Hitachi Construction Machinery brand could help the country’s industry to believe in machine reliability” says Catarina Vieira, Movicorte’s CEO Board Member and Exclusive Shareholder.