Hitachi Construction Machinery


Pieter Weerts Biography

Pieter Weerts is General Manager of Domestic Sales, and reports directly to the President, CEO & Chairman of the Management Board.

He is responsible for HCME’s market position in The Netherlands, including its financial results, and planning the company’s long-term strategy in the country. In addition, Pieter directs HCME’s response to market trends, communicates yearly targets and launches improvement initiatives.

Pieter joined HCME on 1 January 2000 as manager of the after-sales department, taking responsibility for service and parts. He has nearly 40 years of experience in the construction machinery industry in a variety of management roles and is a passionate advocate of ‘on the job’ learning.

His extensive industry know-how has allowed Pieter to build an enthusiastic, like-minded team around him. Since joining HCME, Pieter has established a strong and solid sales network in The Netherlands alongside his skilled and dedicated colleagues.

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