Hitachi Construction Machinery

Europe

Kenkijin Spirit

The Kenkijin Spirit is at the heart of everything we do at HCME. Taken from the Japanese name of HCM, ‘Kenkijin’ roughly translates as ‘citizen of HCM’. The Kenkijin Spirit embodies our shared values and principles, and there are three ideas that underpin it:

  1. challenge – we take on challenges without fear of failure
  2. customer – we strive to understand our customers’ needs better than they do
  3. communication – we take the initiative on reporting, liaising and consulting.

These simple ideas encourage everyone at HCME and help us to apply the spirit in more specific ways.

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